MASTERCLASS | The Art of Storytelling: The Power of True Influence in Luxury

19 mai 2026 From 16h30 to 17h30

Puteaux (92)

2 members interested

Presentation

How can storytelling transform luxury brands into true cultural icons?

Masterclass presented by Professor Oscar Sand

In a world where brands compete not just for attention but for cultural relevance, storytelling has become a strategic imperative. Yet many marketers rely on facts and data alone, leaving their narratives flat and forgettable. This masterclass offers a different approach: it focuses on how stories can turn brands into cultural icons, placing emotion, heritage, and strategy at the heart of brand leadership.

In this intensive one-hour session, we explore how to craft stories that resonate, inspire, and stick:

Applying the strategic framework of the Hero’s Journey to brand narratives
Learning from iconic luxury Maisons on how to turn information into belief
Transforming traditional data into compelling stories that forge lasting emotional connections
Gaining actionable insights to elevate brand storytelling

This masterclass is free of charge - registration is required. The session will be followed by a networking cocktail.

The organizer

ESSEC Business School

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Practical information

19 mai 2026 From 16h30 to 17h30

Puteaux

2 members interested